ULLA JOHNSON 3615 NYFW

NEW YORK FASHION WEEK 2021

For Ulla Johnson, fashion is personal. The designer, whose dreamy ready-to-wear has become a mainstay within the wardrobes of perennially cool stars like Gwyneth Paltrow, Alicia Vikander, and Sienna Miller, feels “quite passionately about every single piece,” she says in her Soho office. Though her ethereal dresses are currently having a moment on the red carpet, Johnson, who began her label in 1998, takes pains to ensure that every look taps into something deeper than a trend. “The whole design team, we all wear the clothes, we all kind of live the lifestyle,” she says. “We design from a place that is emotional. We’re all excited about not just the process, but the final garment.”