Stuck in history. Tony Ward presented his spring-summer collection 2017 during Paris fashion week at the Orotoire du Louvre offering to his guest a mystic and romantic experience. The spirit of this collection was influenced by a story dating the Byzantine period. Ward tried to evoke a moment in history where clothes were very rich in colors and heavy decorated, using quality fabrics with vivid colors embroided with precious stones, crystals and floral laces.
Even thought this collection has a concept and it was well realized we must say that it is a little bit out dated. It is nice to reconnect with tradition and history. However, Ward could have gone further in his design to make it more contemporary by pushing the concept in a more recent vision. It is true that Ward is known for his timeless design which provides a classical image and it is clear that there is a quality of embroideries and fabrics but it is hard to imagine that a young lady or even a sophisticated and a modern woman of today would identify herself with this style.
If this collection was to bring the image of a strong woman as Aelia Eudocia, a Byzantine woman who fought for injustice which impressed Theodosius II we want to see that strength on the design. A woman like that would not wear a conservative dress. We would like to see a strong vision of woman of today who is edgy provocative and doesn’t have fear to wear so.